Explore Hoi An

Hoi An is Vietnam’s most enchanting historic town — a place where time slows down and heritage comes alive under glowing lanterns and yellow-hued facades. Once a bustling port along the Silk Road, this UNESCO World Heritage Site has preserved its ancient charm, offering visitors an atmospheric blend of architecture, culture, and culinary delight that is truly unique in Southeast Asia.

The town’s Old Quarter is a masterpiece of preservation. Its narrow streets are lined with centuries-old merchant houses, Japanese wooden bridges, and Chinese assembly halls. The buildings showcase a fusion of Vietnamese, Japanese, Chinese, and French influences, each telling a story of Hoi An’s cosmopolitan past. Strolling along the Thu Bồn River, visitors can admire floating lanterns, riverside cafés, and traditional boats gently swaying in the water.

Hoi An is also known as Vietnam’s tailoring capital. Dozens of tailor shops offer custom clothing made within a day or two, from suits to sundresses — all perfectly fitted and reasonably priced. Artisans continue to thrive here, producing handmade lanterns, leather goods, and local artwork, making the town a shopper’s paradise.

Food is another highlight. Hoi An is home to signature dishes such as cao lầu, white rose dumplings, and banh mi Hoi An, best enjoyed at street-side eateries or within garden courtyards. Take a cooking class to learn the secrets of these local flavors, often beginning with a tour of the bustling Central Market.

Just a short bicycle ride away are An Bang Beach and Cua Dai Beach, offering quiet retreats for sunbathing and seafood dining. Nearby, Tra Que Vegetable Village and Cam Thanh Coconut Village provide glimpses into traditional rural life.

With its timeless ambiance, cultural depth, and easygoing rhythm, Hoi An is not just a destination — it’s a living museum and a soul-soothing retreat all in one.